Played key logistical role surrounding the planning and execution in the transition of EyeSwoon by Athena Calderone from a content and editorial platform to a high-end shopping destination and media brand; and internal lead surrounding the launch of the first Athena Calderone for Crate&Barrel collection. Driving operational implementation of processes and procedures for the marketplace, brand partnerships, and design projects; working across vendor activations, category management, backend full-cycle eCommerce operations, product development, creative production, finance/accounting support and special projects.